1001.build
Software that serves humans
We build tools with a simple focus: solve one real problem for me, then for 1000 others, and serve them deeply well. Not millions, not "scale at all costs." Just a thousand people who matter, and matter enough for us to care.
Our Principles
01
Me + 1000
We start by solving problems for ourselves. If it works for us, we refine it for a thousand others. That's our scale. That's our commitment.
02
Picks and Shovels
We build the tools that unlock hard things — the data products, the edge cases, the invisible infrastructure — so our users don't have to.
03
Small, Sustainable, Human
We'd rather charge $5–$20 a month and thrive on a thousand happy subscribers than chase "free at scale" and sell your data.
04
Speculative Builders
We make bets. We experiment. We don't wait for committees or enterprise sales cycles. We test, ship, and learn in public.
05
Simple > Complex
We don't boil oceans, demand integrations, or trap users with switching costs. A product should stand on its own and be easy to start and stop.
06
Collaboration at the Core
We lean into the multi-party, human-to-human processes that define real life: co-parenting, communication, coordination. Our products mediate and multiply value between people.
07
Zero Marginal Cost
We design on top of infrastructure where the cost of serving one more person approaches zero. This keeps us lean, fast, and focused on value.
08
Hard Things, Precomputed
We take on the tough engineering upfront so users get speed, clarity, and leverage without needing to know what's under the hood.
09
Value Beyond AI Replication
We aim for leverage multipliers that AI alone can't replicate — context, trust, taste, judgment, and human nuance.
Our Process
01
Prototype
Build a product that solves a clearly articulable problem.
02
Validate
Test with 10 → 100 → 1000 users.
03
Serve
Stop there. Serve them well. Make it sustainable, simple, and deeply valuable.
We don't optimize for "mass adoption." We optimize for lasting adoption. Our goal isn't to become a platform that swallows the world, but to build tools that feel like they were made for you — because they were.
At 1001.build, software is not scale for its own sake. It's care, multiplied.